It always starts with sketch. Every shoot starts with a concept that I often work out as I sketch through my ideas. This one started with two ideas: shapes out of paper and monochromatic colors. Choosing my color palette was tricky but I wanted the series to go together well at a glance.
Next, as with any shoot, is building the team. THIS is the most important part. Talented people with the same motivation and a massive amount of endurance. That's what you need to bring out the best in each other. This allows each person's creativity and strength to really come out on set.
Once you have your crew booked then it's time to work out the schedule and/or call sheet because you want to maximize your time together. I say it's best to start with an organized itinerary arranged by scenes but of course stay flexible the day of the shoot because IT WILL NOT go perfectly as planned. And I've learned that's usually a good thing because it means your vision is coming to life and with that the quirks of reality come into play. Often, during these moments, you may see something you were missing, find out how to be very resourceful and learn to embrace happy accidents.
Now onto the scene setup. My team and I work very hard before the day of the shoot to make sure we have the tools we need to create our masterpiece. The actual setup and light testing are the bones of any body of images. So it's important to come as prepared as possible. We are setting the stage for the images to become more than a figment of my imagination. Usually this is the most tedious part of a shoot too and filled with plenty of trial and error.
But then the magic happens. Well that makes it sound too easy. As if each image is created from some magic potion. If that's true then here are my ingredients: imagination formed into a solid concept mixed with creative people and heaping spoonful of planning. Abracadabra!
I hope you enjoyed this look behind the scenes and into my process. If you want to see more then subscribe to my newsletter.
- Photographer and Art Director: Lauren Athalia
- Set Designer: Kathryn Alexandria Designs
- Wardrobe Styling: Opulent Couturier Style
- Dresses by People Like Art
- Jewelry by Mary Mooney Art
- Menswear by GAP
- Photographer Assistant: Lauren Walters
- Hair & Makeup: Beauty by Ana Liza